The year 2017 wasn't just another year for Dior; it marked a significant anniversary – seventy years since the iconic fashion house's debut. This milestone wasn't merely celebrated internally; it subtly permeated Dior's marketing strategies, particularly its perfume campaigns. While 2017 didn't see a single, overarching perfume campaign drastically different from previous years, the anniversary's shadow lent a particular weight and resonance to the various advertisements released that year. This analysis will delve into the Dior perfume advertisement campaigns of 2017, examining the chosen models, the creative direction, and the overall impact, while also addressing the broader context of the brand's history and future directions as hinted at through its advertising.
Dior Perfume Advertisement Campaign: A Multifaceted Approach
Unlike some brands that release one singular, large-scale campaign for a year, Dior, with its extensive fragrance portfolio, employed a multi-pronged approach. 2017 saw advertisements for various existing fragrances, each with its own specific aesthetic and target audience. This wasn't a cohesive, unified campaign under a single theme, but rather a collection of individual narratives, each reflecting the unique character of the perfume it promoted. This strategy allows for a wider reach and more nuanced engagement with different consumer segments, ensuring brand visibility across a broader spectrum of tastes and preferences.
Who Does Dior Perfume Commercial? The Faces of 2017
Dior's choice of spokesmodels is always carefully considered, reflecting both the brand's image and the specific essence of each fragrance. While a definitive list of *every* model featured in a Dior perfume commercial in 2017 is difficult to compile exhaustively without access to Dior's internal archives, some prominent faces readily come to mind. The campaigns likely featured a blend of established Dior ambassadors and newer faces, reflecting the brand's ongoing evolution while maintaining its connection to its legacy.
For instance, one can expect that long-standing ambassadors continued their collaborations. The persistent use of established faces adds a sense of continuity and brand familiarity, reassuring existing customers and reinforcing the brand's identity. Simultaneously, the inclusion of newer models introduces fresh perspectives and expands the brand's appeal to a wider demographic. The strategic balance between established and emerging faces is a key component of Dior's successful marketing strategy.
Dior Perfume Advertisement Model: A Study in Contrasts
The models chosen for Dior's 2017 perfume campaigns likely embodied a range of aesthetics, reflecting the diversity of the fragrances themselves. Some campaigns may have focused on classic beauty, employing models with elegant features and a timeless quality, aligning with more traditional, sophisticated scents. Others may have opted for a more modern, edgy aesthetic, reflecting the personality of bolder, more contemporary fragrances. This approach allows Dior to cater to a diverse range of consumer preferences, showcasing the versatility of its perfume offerings.
The specific details of each model's involvement – their role in the commercial, the creative direction employed, and the overall impact of their presence – would require a more in-depth analysis of individual campaigns. However, one can assume that Dior, as a luxury brand, would have carefully selected models whose image aligns with the brand's values and the specific message each campaign aimed to convey.
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